paidContent:UK - Covering UK\'s Digital Media Economy
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Posted By Robert Andrews - Fri 16 May 2008 03:46 AM PST
Polish publisher Agora, which has Poland’s number-two newspaper Gazeta.pl, has bought classifieds ads platform Trader.com for 120 million zlotys (£28.4 million) from Turkey’s Hurriyet. Agora said it’s aiming to become…
Posted By Robert Andrews - Fri 16 May 2008 01:39 AM PST
Consoling each other at acquisition travails and an overly-dominant Google (NSDQ: GOOG) respectively, Yahoo (NSDQ: YHOO) and WPP are trumpeting a partnership that will see the ad firm place its…
Posted By Dianne See Morrison - Wed 14 May 2008 02:47 AM PST
— AOL (NYSE: TWX) Europe’s Chad Wollen is quitting the internet company for ITV (LSE: ITV), where he becomes director of marketing strategy, where he will develop the marketing…
Posted By David Kaplan - Tue 13 May 2008 03:07 PM PST
Despite increasing its bid to £996 million ($1.938 billion) from £948 million ($1.844 billion), WPP Group has been rejected a second time by audience measurement firm Taylor Nelson Sofres, The…
Posted By David Kaplan - Tue 13 May 2008 09:53 AM PST
The Internet Advertising Sales House, a part of the Interactive Advertising Bureau UK that oversees online sales firms, has named digital vet and former IASH head James Aitken as chairman,…
Posted By David Kaplan - Tue 13 May 2008 09:34 AM PST
Aegis Group has bought German online marketing consultancy rmsarcar.com, its second international digital acquisition in two weeks. Financial terms of the UK media buying firm’s purchase of rmsarcar were not…
Posted By David Kaplan - Fri 09 May 2008 11:09 AM PST
Less than a month after David Verklin announced plans to leave his post as CEO of Aegis Media Americas, now comes word that Mainardo de Nardis is out as Aegis…
Posted By Robert Andrews - Fri 09 May 2008 08:23 AM PST
The apparent end of acquisition talks between Microsoft (NSDQ: MSFT) and Yahoo (NSDQ: YHOO) is “a shame” for the advertising industry, according to Sir Martin Sorrell, CEO of the WPP…
Posted By Rafat Ali - Tue 06 May 2008 08:40 PM PST
Spot Runner, which helps marketers buy TV ad spots on local cable and broadcast using its online service, has raised a big $51 million fourth round from an international group…
Posted By David Kaplan - Tue 06 May 2008 10:01 AM PST
French advertising holding company Havas has increased its 40 percent stake in London ad shop Archibald Ingall Stretton as the two prepare a combined International network offering digital and creative…
Posted By David Kaplan - Tue 06 May 2008 05:42 AM PST
Although WPP Group’s £1 billion ($1.9 billion) offer to acquire audience researcher Taylor Nelson Sofres was rejected over the the weekend, the UK ad holding firm is still pressing the…
Posted By David Kaplan - Mon 05 May 2008 05:45 AM PST
Audience measurement firm Taylor Nelson Sofres has rejected WPP Group’s £1 billion ($1.9 billion) offer as “opportunistic” and undervaluing the company, telegraph.co.uk reported. TNS has been trying to merge with…
Posted By David Kaplan - Fri 02 May 2008 08:15 AM PST
Private equity firm ECI has paid £45.5 million to acquire a 60 percent stake in interactive media shop i-level and its parent company ILG (SEO: 066570) Digital, the Guardian reported.…
Posted By Dianne See Morrison - Fri 02 May 2008 02:42 AM PST
— Online Catch Up For Channel 4: Channel 4 has rolled out a free seven-day catch-up service on channel4.com, reports NMA.co.uk. The click-and-play streaming service is in addition to…
Posted By Dianne See Morrison - Thu 01 May 2008 05:16 AM PST
Times Online has set up an advertising office in New York and will work with News Corp’s recently acquired Wall Street Journal website to help “monetise” its US readership, reports…
Posted By Dianne See Morrison - Thu 01 May 2008 02:31 AM PST
WPP may join the growing number of UK businesses planning to relocate to Ireland to lower their tax bill. Accountancy Age reports that the advertising giant’s chief Sir Martin Sorrell…
Posted By Dianne See Morrison - Tue 29 Apr 2008 08:33 AM PST
— Five Relaunches VOD Service: Five is relaunching its video-on-demand service Five Download as Demand Five in late May, and plans a “significant” on-air marketing campaign to promote it,…
Posted By Dianne See Morrison - Tue 29 Apr 2008 03:48 AM PST
Will other brands join Tesco on “the moral high ground?” Or, will the supermarket chain find itself standing alone following its decision not to bid for trademarked keywords on Google?…
Posted By Robert Andrews - Mon 28 Apr 2008 10:48 AM PST
Bebo financed KateModern through product placement ads with the likes of Proctor & Gamble and Orange. Now it’s struck a similar deal for its new Sofia’s Diary series with clothes…
Posted By Dianne See Morrison - Mon 28 Apr 2008 03:23 AM PST
Brands hoping to promote their products online through word of mouth marketing will have to be upfront that they are behind the campaign, under new UK consumer-rights restrictions that go…
Posted By James Quintana Pearce - Thu 24 Apr 2008 01:11 PM PST
Ad-funded free MVNO Blyk reports that it has 100,000 clients in Britain after being operational for six months—that’s half a year ahead of schedule. Blyk said the ad campaigns “had…
Posted By David Kaplan - Mon 21 Apr 2008 12:38 PM PST
MediaEquals, a London-based online ad trading platform, is wrapping up the first test of its system, which was launched in beta back in January. IHT profiles the company, highlighting its…
Posted By Robert Andrews - Mon 21 Apr 2008 03:36 AM PST
Adding yet another overseas string to its bow, advertising group WPP’s WPP Digital division is buying a minority stake in Chinese rich media ad delivery outfit HDT Holdings Technologies. HDT…
Posted By Robert Andrews - Wed 16 Apr 2008 04:52 AM PST
Is this PR or HR? Controversial behavioural targeting net Phorm has hired a chief privacy officer. DoubleClick privacy and government affairs VP Jeffrey Brooks will be tasked with ensuring the…
Posted By Rafat Ali - Tue 15 Apr 2008 07:38 PM PST
London-based interactive agency Channel7Media has bought New York City-based video production company IndelibleTV, to help build out online video capabilities for its clients. IndelibleTV’s client list includes AOL (NYSE: TWX),…
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About
paidContent:UK covers the business of digital media for the U.K. and European markets.
Robert Andrews
U.K. Editor
Staci D. Kramer
Co-Editor
Dianne See Morrison
Contributing Writer
Ingrid Lunden
U.K. Contributor
Rafat Ali
Publisher





