paidContent:UK - Covering UK\'s Digital Media Economy

Advertising

 
Polish News Publisher Agora Buys Slice Of Classifieds Operator Trader.com - 0 Comments
Posted By Robert Andrews - Fri 16 May 2008 03:46 AM PST

Polish publisher Agora, which has Poland’s number-two newspaper Gazeta.pl, has bought classifieds ads platform Trader.com for 120 million zlotys (£28.4 million) from Turkey’s Hurriyet. Agora said it’s aiming to become…

Read more »

Yahoo, WPP Partner On Ads Marketplace, Right Media Linkage - 0 Comments
Posted By Robert Andrews - Fri 16 May 2008 01:39 AM PST

Consoling each other at acquisition travails and an overly-dominant Google (NSDQ: GOOG) respectively, Yahoo (NSDQ: YHOO) and WPP are trumpeting a partnership that will see the ad firm place its…

Read more »

Industry Moves: Chad Wollen Joins ITV As Marketing Strategy Head; 3 Loses Marketing Chief - 0 Comments
Posted By Dianne See Morrison - Wed 14 May 2008 02:47 AM PST

— AOL (NYSE: TWX) Europe’s Chad Wollen is quitting the internet company for ITV (LSE: ITV), where he becomes director of marketing strategy, where he will develop the marketing…

Read more »

TNS To WPP: What Part Of No Don’t You Understand? - 0 Comments
Posted By David Kaplan - Tue 13 May 2008 03:07 PM PST

Despite increasing its bid to £996 million ($1.938 billion) from £948 million ($1.844 billion), WPP Group has been rejected a second time by audience measurement firm Taylor Nelson Sofres, The…

Read more »

Industry Moves: James Aitken Returns To Chair IAB UK’s Internet Advertising Sales House - 0 Comments
Posted By David Kaplan - Tue 13 May 2008 09:53 AM PST

The Internet Advertising Sales House, a part of the Interactive Advertising Bureau UK that oversees online sales firms, has named digital vet and former IASH head James Aitken as chairman,…

Read more »

Aegis Adds To Isobar’s International Holdings With Acquisition Of Germany’s Rmsarcar - 0 Comments
Posted By David Kaplan - Tue 13 May 2008 09:34 AM PST

Aegis Group has bought German online marketing consultancy rmsarcar.com, its second international digital acquisition in two weeks. Financial terms of the UK media buying firm’s purchase of rmsarcar were not…

Read more »


Industry Moves: Mainardo de Nardis Out As Aegis Global CEO; Buhlmann Named Successor - 0 Comments
Posted By David Kaplan - Fri 09 May 2008 11:09 AM PST

Less than a month after David Verklin announced plans to leave his post as CEO of Aegis Media Americas, now comes word that Mainardo de Nardis is out as Aegis…

Read more »

YHOO-MSFT Breakdown ‘A Shame For Advertising’: WPP’s Sorrell - 0 Comments
Posted By Robert Andrews - Fri 09 May 2008 08:23 AM PST

The apparent end of acquisition talks between Microsoft (NSDQ: MSFT) and Yahoo (NSDQ: YHOO) is “a shame” for the advertising industry, according to Sir Martin Sorrell, CEO of the WPP…

Read more »

Online & TV Ad Firm Spot Runner Gets $51M Round From Daily Mail,Televisa, Others; More M&A Coming - 0 Comments
Posted By Rafat Ali - Tue 06 May 2008 08:40 PM PST

Spot Runner, which helps marketers buy TV ad spots on local cable and broadcast using its online service, has raised a big $51 million fourth round from an international group…

Read more »

Havas Increases Stake In AIS, Launches International Digital Expansion - 0 Comments
Posted By David Kaplan - Tue 06 May 2008 10:01 AM PST

French advertising holding company Havas has increased its 40 percent stake in London ad shop Archibald Ingall Stretton as the two prepare a combined International network offering digital and creative…

Read more »

WPP Expected To Bid Higher For TNS; Sorrell: Rejection Was ‘Cavalier’; TNS: Offer Was ‘Derisory’ - 0 Comments
Posted By David Kaplan - Tue 06 May 2008 05:42 AM PST

Although WPP Group’s £1 billion ($1.9 billion) offer to acquire audience researcher Taylor Nelson Sofres was rejected over the the weekend, the UK ad holding firm is still pressing the…

Read more »

Audience Measurement Firm TNS Rejects WPP’s £1 Billion Offer - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 05:45 AM PST

Audience measurement firm Taylor Nelson Sofres has rejected WPP Group’s £1 billion ($1.9 billion) offer as “opportunistic” and undervaluing the company, telegraph.co.uk reported. TNS has been trying to merge with…

Read more »

Interactive Media Firm iLG Digital Sells 60 Percent Stake In i-level For £45.5 Million - 0 Comments
Posted By David Kaplan - Fri 02 May 2008 08:15 AM PST

Private equity firm ECI has paid £45.5 million to acquire a 60 percent stake in interactive media shop i-level and its parent company ILG (SEO: 066570) Digital, the Guardian reported.…

Read more »

Broadband Content Bits: C4 Catch Up; Gurgle Books; Cheapflights; Virgin Radio TV; ITV Social Support - 0 Comments
Posted By Dianne See Morrison - Fri 02 May 2008 02:42 AM PST

— Online Catch Up For Channel 4: Channel 4 has rolled out a free seven-day catch-up service on channel4.com, reports NMA.co.uk. The click-and-play streaming service is in addition to…

Read more »

Times Online Looks To Leverage US Audience With WSJ Cross-Selling Ad Opps - 0 Comments
Posted By Dianne See Morrison - Thu 01 May 2008 05:16 AM PST

Times Online has set up an advertising office in New York and will work with News Corp’s recently acquired Wall Street Journal website to help “monetise” its US readership, reports…

Read more »

WPP To Relocate To Lower Tax Bill - 0 Comments
Posted By Dianne See Morrison - Thu 01 May 2008 02:31 AM PST

WPP may join the growing number of UK businesses planning to relocate to Ireland to lower their tax bill. Accountancy Age reports that the advertising giant’s chief Sir Martin Sorrell…

Read more »

Broadband Content Bits: Five Relaunches VOD Service; Velocix Launches Free Content Delivery Platform - 0 Comments
Posted By Dianne See Morrison - Tue 29 Apr 2008 08:33 AM PST

— Five Relaunches VOD Service: Five is relaunching its video-on-demand service Five Download as Demand Five in late May, and plans a “significant” on-air marketing campaign to promote it,…

Read more »

Tesco To Take “High Moral Ground” On Trademarked Keywords On Google - 0 Comments
Posted By Dianne See Morrison - Tue 29 Apr 2008 03:48 AM PST

Will other brands join Tesco on “the moral high ground?” Or, will the supermarket chain find itself standing alone following its decision not to bid for trademarked keywords on Google?…

Read more »

Bebo Funds Sofia’s Diary Through Ads You Can Wear - 0 Comments
Posted By Robert Andrews - Mon 28 Apr 2008 10:48 AM PST

Bebo financed KateModern through product placement ads with the likes of Proctor & Gamble and Orange. Now it’s struck a similar deal for its new Sofia’s Diary series with clothes…

Read more »

Word Of Mouth Advertising Online Gets Gagged - 0 Comments
Posted By Dianne See Morrison - Mon 28 Apr 2008 03:23 AM PST

Brands hoping to promote their products online through word of mouth marketing will have to be upfront that they are behind the campaign, under new UK consumer-rights restrictions that go…

Read more »

Blyk Hits 100,000 Customers - 0 Comments
Posted By James Quintana Pearce - Thu 24 Apr 2008 01:11 PM PST

Ad-funded free MVNO Blyk reports that it has 100,000 clients in Britain after being operational for six months—that’s half a year ahead of schedule. Blyk said the ad campaigns “had…

Read more »

UK Firm MediaEquals Brings Ad Network Out Of Beta - 0 Comments
Posted By David Kaplan - Mon 21 Apr 2008 12:38 PM PST

MediaEquals, a London-based online ad trading platform, is wrapping up the first test of its system, which was launched in beta back in January. IHT profiles the company, highlighting its…

Read more »

WPP Takes Stake In HDT Ad Firm To Buy Further In To China - 0 Comments
Posted By Robert Andrews - Mon 21 Apr 2008 03:36 AM PST

Adding yet another overseas string to its bow, advertising group WPP’s WPP Digital division is buying a minority stake in Chinese rich media ad delivery outfit HDT Holdings Technologies. HDT…

Read more »

Phorm Hires Privacy Chief, Defends Itself In Washington - 0 Comments
Posted By Robert Andrews - Wed 16 Apr 2008 04:52 AM PST

Is this PR or HR? Controversial behavioural targeting net Phorm has hired a chief privacy officer. DoubleClick privacy and government affairs VP Jeffrey Brooks will be tasked with ensuring the…

Read more »

Digital Video Production Firm IndelibleTV Bought by Interactive Agency Channel7Media - 0 Comments
Posted By Rafat Ali - Tue 15 Apr 2008 07:38 PM PST

London-based interactive agency Channel7Media has bought New York City-based video production company IndelibleTV, to help build out online video capabilities for its clients. IndelibleTV’s client list includes AOL (NYSE: TWX),…

Read more »

 

Mobile Options

» Mobile/BB App
» Mobile/Wap Site

Send a News Tip

About

paidContent:UK covers the business of digital media for the U.K. and European markets.

Robert Andrews
U.K. Editor

Staci D. Kramer
Co-Editor

Dianne See Morrison
Contributing Writer

Ingrid Lunden
U.K. Contributor

Rafat Ali
Publisher

EconAds Conference - The Economics of Ad Deals. Tuesday, June 3rd, 2008. The New World Stages, NYC

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters