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WPP Makes Formal TNS Offer, GfK Says Talks ‘Progressing Positively’ - 0 Comments
Posted By Robert Andrews - Fri 01 Aug 2008 08:20 AM PST

Market research firm Taylor Nelson Sofres goes in to the weekend with noe takeover offer on the table and another in the works. WPP has sent TNS its formal offer…

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Advertising Round-Up: Teletext Goes Behavioural, WPP Buys In Asia - 0 Comments
Posted By Robert Andrews - Fri 01 Aug 2008 03:42 AM PST

-- Teletext ads: Teletext is turning to behavioural targeting to improve its web advertising offering. It’s appointed Revenue Science to handle ads across Teletext.co.uk, InLuxury and StayInTheUK, Mad.co.uk says. It…

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WPP’s Wunderman Takes Majority Stake In Russian Digital Shop Alite - 1 Comment
Posted By David Kaplan - Thu 31 Jul 2008 12:45 PM PST

WPP Group continues its steady pace of digital purchases in growing markets today by taking a majority stake in Russian interactive agency Alite Ltd. The company trades as Actis and…

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Round-Up: Johnston Ads, UMG Long Tail, Street View OK’d - 0 Comments
Posted By Robert Andrews - Thu 31 Jul 2008 08:10 AM PST

-- Johnston: Scotsman publisher Johnston Press is the latest to start selling overseas ads on its UK news sites. Mail Online, Guardian.co.uk, Times Online and Telegraph.co.uk are all chasing ads…

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Earnings: Trinity H1 Digital Grows, Overall Down, Ups Fish4 Stake - 0 Comments
Posted By Robert Andrews - Thu 31 Jul 2008 12:00 AM PST

This is becoming a pattern. Trinity Mirror (LSE: TNI) half-year profits to June are down 15 percent to £80.5 million, despite digital revenue growing 40.2 percent to £22.3 million. Digital…

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Earnings: Publicis On Way To Digital Target, Though Online Profits Lag - 0 Comments
Posted By Robert Andrews - Thu 24 Jul 2008 01:00 AM PST

Big-four communications group Publicis says it’s on track to reach its 2010 target of pulling a quarter of revenue from digital, after seeing it comprise 18.8 percent of business in…

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Earnings: Hi-Media Sees Online Advertising Market Slowdown; Could It Spread? - 1 Comment
Posted By Robert Andrews - Wed 23 Jul 2008 01:22 AM PST

Could the impending advertising recession actually spread to online? Though many in web ads and publishing confidently predict a continuing “big flood of money coming out of traditional media” (that’s…

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Publicis Buys Third Asian Digital Shop, South Korea’s Portfolio - 0 Comments
Posted By David Kaplan - Tue 22 Jul 2008 05:03 AM PST

French ad holding company Publicis Groupe has bought South Korea’s Portfolio, which describes itself as a full-service digital agency. In keeping with last year’s formation of its network of international…

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Google Buys Russian Contextual Ad Firm From Rambler For $140 Million - 1 Comment
Posted By Rafat Ali - Fri 18 Jul 2008 12:45 AM PST

We have recently written about a flurry of Russian online deals, and this is among the bigger ones that have happened in the last year or so: Google has bought…

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BT Steaming Ahead With Phorm Trials - 1 Comment
Posted By Dianne See Morrison - Thu 17 Jul 2008 07:05 AM PST

Despite the controversy that’s been kicked up, BT is going ahead with more trials in the coming weeks with Phorm, the behavioural ad technology firm that has developed software that…

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Glam Media Uber Alles: Expanding Into Germany, Buying Munich’s Codex Media - 0 Comments
Posted By David Kaplan - Thu 17 Jul 2008 05:30 AM PST

Glam Media is opening a German site with help from its backer Burda Cross Media. Glam is also getting some extra assistance from its latest acquisition, Munich-based digital marketing firm…

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eBay UK Does Behavioural Ad Targeting With AOL’s Tacoda - 0 Comments
Posted By Robert Andrews - Wed 16 Jul 2008 05:14 AM PST

eBay (NSDQ: EBAY) is switching on its AdChoice system in the UK - a behavioural targeter that uses buyers’ and sellers’ profile data to better target display adverts. eBay unveiled…

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UK Ad Spend Slowing—But Not As Badly As Traditional Media - 0 Comments
Posted By David Kaplan - Tue 15 Jul 2008 03:21 PM PST

In line with many other reports over the past few weeks focusing on the U.S., the U.K.’s ad market looks pretty dim too these days. The Institute of Practitioners in…

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Ogilvy Buys Majority Of Czech Web Marketer Advertures - 0 Comments
Posted By Robert Andrews - Mon 14 Jul 2008 04:32 AM PST

WPP has added another advertising services company to its growing collection, with Ogilvy buying a majority stake in Czech internet marketer Advertures - a company that’s so bleeding edge, it…

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Even Online Ad Spend Slowing Up In Deteriorating Ad Market - 0 Comments
Posted By Robert Andrews - Mon 14 Jul 2008 12:35 AM PST

As is par for the course nowadays, online ad spend was the sole shining light in a gloomy Q1 Bellwether report on the overall ad industry. Without it, main media…

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Swedish Video Ad Overlayer VideoPlaza Gets £335,300 Funding - 0 Comments
Posted By Robert Andrews - Fri 11 Jul 2008 03:39 AM PST

Online video advertising startup VideoPlaza has received a €420,000 seed investment from Creandum plus angels Henrik Torstensson and Magnus Hultman to launch outside of its native Sweden. Sweden is seeing…

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Yahoo Notifies EC Of Google Ad Sharing Deal - 0 Comments
Posted By Robert Andrews - Thu 10 Jul 2008 06:51 AM PST

Though the European Commission last week told me Yahoo (NSDQ: YHOO) hadn’t flagged its Google (NSDQ: GOOG) search partnership to its antitrust authority, when I asked Yahoo whether it would…

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Telegraph.co.uk Joins Rest To Sell Ads Overseas - 0 Comments
Posted By Robert Andrews - Thu 10 Jul 2008 04:43 AM PST

After Mail Online’s about-turn, GMG’s GuardianAmerica.com launch and Times Online’s WSJ.com link-up, now the UK’s number-two online paper Telegraph.co.uk has decided to make money from the majority of its users…

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Round-Up: MetroTwin, Scots Games Site - 0 Comments
Posted By Robert Andrews - Thu 10 Jul 2008 04:17 AM PST

-- Metrotwin: Next up in branded social networks is Metrotwin, British Airways’ attempt to encourage users to share recommendations for things to do in New York and London. Why? Because…

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WPP Makes Hostile Bid For TNS; GfK Considers Cash Bid In Response - 0 Comments
Posted By David Kaplan - Wed 09 Jul 2008 05:42 AM PST

As expected, WPP Group is making a hostile bid for audience measurement firm Taylor Nelson Sofres, which has rejected the ad holding company’s three previous offers, Reuters reports. That in…

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BT Buying Classified Ads’ Ufindus For £20 Million - 3 Comments
Posted By Robert Andrews - Wed 09 Jul 2008 03:33 AM PST

BT (NYSE: BT) is making a somewhat late play in the online classifieds space, buying classifieds website operator Ufindus for £20 million in cash. The telco lost its monopoly over…

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Social Ad Profiler Xtract Funded To Grow Out Of Europe - 0 Comments
Posted By Robert Andrews - Wed 09 Jul 2008 01:27 AM PST

Helsinki’s Xtract, an agency that gathers social media impact data for advertisers, has closed a €7.5 million (£5.9 million) second round of funding to expand outside of Europe. The funds…

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Database Marketer Alterian Buys Content Management Company Mediasurface - 0 Comments
Posted By David Kaplan - Tue 08 Jul 2008 09:16 AM PST

Alterian, a London-based marketing services company, has bought online content manager Mediasurface. Shares of the combined company are expected to begin trading on July 9 on the London Stock Exchange,…

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AOL’s Platform-A Bags Turner Ad Business, Ramp-Up Begins - 0 Comments
Posted By Robert Andrews - Tue 08 Jul 2008 01:33 AM PST

AOL’s (NYSE: TWX) Platform-A ad network has won display ad business from Turner Media Innovations (TMi) - its first significant European deal since landing The Spectator magazine’s website in February.…

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EC Relaxes Ad Limits To Save Struggling News Publishers - 0 Comments
Posted By Robert Andrews - Thu 03 Jul 2008 05:50 AM PST

Throwing a small lifeline to newspapers coping with the twin pressures of digital investment and falling print revenue, European media commissioner Viviane Reding pledged: ”There should be no new advertising…

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paidContent:UK covers the business of digital media for the U.K. and European markets.

Robert Andrews
U.K. Editor

Staci D. Kramer
Co-Editor

Dianne See Morrison
Contributing Writer

Ingrid Lunden
U.K. Contributor

Rafat Ali
Publisher

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