paidContent:UK - Covering UK\'s Digital Media Economy
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Posted By Robert Andrews - Fri 01 Aug 2008 08:20 AM PST
Market research firm Taylor Nelson Sofres goes in to the weekend with noe takeover offer on the table and another in the works. WPP has sent TNS its formal offer…
Posted By Robert Andrews - Fri 01 Aug 2008 03:42 AM PST
-- Teletext ads: Teletext is turning to behavioural targeting to improve its web advertising offering. It’s appointed Revenue Science to handle ads across Teletext.co.uk, InLuxury and StayInTheUK, Mad.co.uk says. It…
Posted By David Kaplan - Thu 31 Jul 2008 12:45 PM PST
WPP Group continues its steady pace of digital purchases in growing markets today by taking a majority stake in Russian interactive agency Alite Ltd. The company trades as Actis and…
Posted By Robert Andrews - Thu 31 Jul 2008 08:10 AM PST
-- Johnston: Scotsman publisher Johnston Press is the latest to start selling overseas ads on its UK news sites. Mail Online, Guardian.co.uk, Times Online and Telegraph.co.uk are all chasing ads…
Posted By Robert Andrews - Thu 31 Jul 2008 12:00 AM PST
This is becoming a pattern. Trinity Mirror (LSE: TNI) half-year profits to June are down 15 percent to £80.5 million, despite digital revenue growing 40.2 percent to £22.3 million. Digital…
Posted By Robert Andrews - Thu 24 Jul 2008 01:00 AM PST
Big-four communications group Publicis says it’s on track to reach its 2010 target of pulling a quarter of revenue from digital, after seeing it comprise 18.8 percent of business in…
Posted By Robert Andrews - Wed 23 Jul 2008 01:22 AM PST
Could the impending advertising recession actually spread to online? Though many in web ads and publishing confidently predict a continuing “big flood of money coming out of traditional media” (that’s…
Posted By David Kaplan - Tue 22 Jul 2008 05:03 AM PST
French ad holding company Publicis Groupe has bought South Korea’s Portfolio, which describes itself as a full-service digital agency. In keeping with last year’s formation of its network of international…
Posted By Rafat Ali - Fri 18 Jul 2008 12:45 AM PST
We have recently written about a flurry of Russian online deals, and this is among the bigger ones that have happened in the last year or so: Google has bought…
Posted By Dianne See Morrison - Thu 17 Jul 2008 07:05 AM PST
Despite the controversy that’s been kicked up, BT is going ahead with more trials in the coming weeks with Phorm, the behavioural ad technology firm that has developed software that…
Posted By David Kaplan - Thu 17 Jul 2008 05:30 AM PST
Glam Media is opening a German site with help from its backer Burda Cross Media. Glam is also getting some extra assistance from its latest acquisition, Munich-based digital marketing firm…
Posted By Robert Andrews - Wed 16 Jul 2008 05:14 AM PST
eBay (NSDQ: EBAY) is switching on its AdChoice system in the UK - a behavioural targeter that uses buyers’ and sellers’ profile data to better target display adverts. eBay unveiled…
Posted By David Kaplan - Tue 15 Jul 2008 03:21 PM PST
In line with many other reports over the past few weeks focusing on the U.S., the U.K.’s ad market looks pretty dim too these days. The Institute of Practitioners in…
Posted By Robert Andrews - Mon 14 Jul 2008 04:32 AM PST
WPP has added another advertising services company to its growing collection, with Ogilvy buying a majority stake in Czech internet marketer Advertures - a company that’s so bleeding edge, it…
Posted By Robert Andrews - Mon 14 Jul 2008 12:35 AM PST
As is par for the course nowadays, online ad spend was the sole shining light in a gloomy Q1 Bellwether report on the overall ad industry. Without it, main media…
Posted By Robert Andrews - Fri 11 Jul 2008 03:39 AM PST
Online video advertising startup VideoPlaza has received a €420,000 seed investment from Creandum plus angels Henrik Torstensson and Magnus Hultman to launch outside of its native Sweden. Sweden is seeing…
Posted By Robert Andrews - Thu 10 Jul 2008 06:51 AM PST
Though the European Commission last week told me Yahoo (NSDQ: YHOO) hadn’t flagged its Google (NSDQ: GOOG) search partnership to its antitrust authority, when I asked Yahoo whether it would…
Posted By Robert Andrews - Thu 10 Jul 2008 04:43 AM PST
After Mail Online’s about-turn, GMG’s GuardianAmerica.com launch and Times Online’s WSJ.com link-up, now the UK’s number-two online paper Telegraph.co.uk has decided to make money from the majority of its users…
Posted By Robert Andrews - Thu 10 Jul 2008 04:17 AM PST
-- Metrotwin: Next up in branded social networks is Metrotwin, British Airways’ attempt to encourage users to share recommendations for things to do in New York and London. Why? Because…
Posted By David Kaplan - Wed 09 Jul 2008 05:42 AM PST
As expected, WPP Group is making a hostile bid for audience measurement firm Taylor Nelson Sofres, which has rejected the ad holding company’s three previous offers, Reuters reports. That in…
Posted By Robert Andrews - Wed 09 Jul 2008 03:33 AM PST
BT (NYSE: BT) is making a somewhat late play in the online classifieds space, buying classifieds website operator Ufindus for £20 million in cash. The telco lost its monopoly over…
Posted By Robert Andrews - Wed 09 Jul 2008 01:27 AM PST
Helsinki’s Xtract, an agency that gathers social media impact data for advertisers, has closed a €7.5 million (£5.9 million) second round of funding to expand outside of Europe. The funds…
Posted By David Kaplan - Tue 08 Jul 2008 09:16 AM PST
Alterian, a London-based marketing services company, has bought online content manager Mediasurface. Shares of the combined company are expected to begin trading on July 9 on the London Stock Exchange,…
Posted By Robert Andrews - Tue 08 Jul 2008 01:33 AM PST
AOL’s (NYSE: TWX) Platform-A ad network has won display ad business from Turner Media Innovations (TMi) - its first significant European deal since landing The Spectator magazine’s website in February.…
Posted By Robert Andrews - Thu 03 Jul 2008 05:50 AM PST
Throwing a small lifeline to newspapers coping with the twin pressures of digital investment and falling print revenue, European media commissioner Viviane Reding pledged: ”There should be no new advertising…
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paidContent:UK covers the business of digital media for the U.K. and European markets.
Robert Andrews
U.K. Editor
Staci D. Kramer
Co-Editor
Dianne See Morrison
Contributing Writer
Ingrid Lunden
U.K. Contributor
Rafat Ali
Publisher
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