paidContent:UK - Covering UK\'s Digital Media Economy
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Posted By David Kaplan - Tue 01 Jul 2008 08:03 AM PST
WPP Group’s Wunderman, which has been reforming itself into a digital shop over the past year, has taken an unspecified, majority stake in Kassius, a Paris-based ad shop, games manufacturer…
Posted By David Kaplan - Mon 30 Jun 2008 07:40 AM PST
Less than a month after naming Brendan Condon international head for its Platform-A (NYSE: TWX) network of ad firms, AOL is continuing its European integration with a radical reshuffle that…
Posted By Dianne See Morrison - Fri 27 Jun 2008 04:00 AM PST
The message couldn’t be clearer: Don’t expect media ownership regulation to ease up anytime soon. In a hefty report published today by the House of Lords Communications Committee, it firmly…
Posted By David Kaplan - Wed 25 Jun 2008 05:34 AM PST
Paris-based ad holding company Publicis Groupe has formed an ad network relying on all four of the major ad serving systems run by Microsoft (NSDQ: MSFT), Google/DoubleClick, Yahoo (NSDQ: YHOO)…
Posted By Robert Andrews - Mon 23 Jun 2008 03:59 AM PST
Tory blogger Iain Dale, whose web journal has earned him a place at the Westminster commentariat’s top table since failing in his bid for Conservative election, has launched a new…
Posted By David Kaplan - Fri 20 Jun 2008 04:56 PM PST
Perhaps the title of the Cannes International Advertising Festival panel—“From Metrics to Brand: Online’s Next Challenge"-- was deliberately bland. But the chance to see the outspoken WPP Group’s CEO Sir…
Posted By Robert Andrews - Thu 19 Jun 2008 01:48 AM PST
And you thought throngs of people would really “friend” your brand on MySpace? Half of all advertiser-branded social networking pages in Europe have fewer than 1,000 friends, new Jupiter research…
Posted By Robert Andrews - Thu 19 Jun 2008 01:43 AM PST
This WSJ.com article doesn’t add much news to WPP’s ongoing bid for market research firm Taylor Nelson Sofres (TNS) - but it does posit one way Sir Martin Sorrell may…
Posted By Robert Andrews - Wed 18 Jun 2008 01:09 AM PST
B2B publisher Incisive Media - publisher of The Inquirer, Computing magazine and others - is in the process of buying a stake in an online recruitment ads site. CEO Tim…
Posted By Robert Andrews - Tue 17 Jun 2008 12:41 AM PST
Some UK digital ad agencies are already getting nervous about Yahoo’s (NSDQ: YHOO) face-saving deal to display ads from a Google increasingly dominant in the sector. Two examples from a…
Posted By Rafat Ali - Mon 16 Jun 2008 09:52 PM PST
On cue, Glam Media has started making use of the big money it has raised: it is announcing its first acquisition, and has bought out London-based online ad sales rep…
Posted By Robert Andrews - Mon 16 Jun 2008 03:16 AM PST
Big-four advertising group Publicis reckons it will easily meet its goal of reaping a quarter of company revenues from the internet by 2010. CEO Maurice Levy tells La Tribune (via…
Posted By Robert Andrews - Fri 13 Jun 2008 04:47 AM PST
Not that Liz Nelson will have much say over the matter anymore, but the co-founder of market research firm Taylor Nelson Sofres has spoken out against its proposed merger with…
Posted By Robert Andrews - Wed 11 Jun 2008 01:25 AM PST
-- ITV: ITV’s (LSE: ITV) odd ITVLocal.com offering is doing data partnerships with two other sites in a desperate attempt to hit its target of £150 million online revenue by…
Posted By Robert Andrews - Mon 09 Jun 2008 09:29 AM PST
UK internet advertising spend rose 39.5 percent in 2007 to £3.02 billion, according to the Advertising Association - that’s more than the £2.81 billion estimated by the more commonly accepted…
Posted By David Kaplan - Mon 09 Jun 2008 04:58 AM PST
Audience measurement firm Taylor Nelson Sofres is pressing ahead with its merger with its German counterpart GfK, but it has nevertheless agreed to open its books to spurned suitor WPP…
Posted By Rafat Ali - Sat 07 Jun 2008 03:00 PM PST
Perform Sales, the ad network arm of UK online publisher Perform, has acquired rival No. 9 Media for an undisclosed sum. The deal creates a a major UK player in…
Posted By Robert Andrews - Fri 06 Jun 2008 08:24 AM PST
AOL (NYSE: TWX) aims to complete the global integration of its Platform-A ad network components by end of 2009, following today’s announcement it is taking the consortium to Europe. And…
Posted By David Kaplan - Fri 06 Jun 2008 05:21 AM PST
Having recently completed its purchase of UK social net Bebo, AOL (NYSE: TWX) is finally ready to bring Platform-A, its collection of ad units, to Europe. Time Warner vet Brendan…
Posted By Robert Andrews - Fri 06 Jun 2008 01:17 AM PST
WPP chief Sir Martin Sorrell is now resorting to a kind of name calling in his continuing pursuit of audience measurement firm Taylor Nelson Sofres, which is trying to fend…
Posted By Robert Andrews - Thu 05 Jun 2008 06:24 AM PST
UK advertisers will spend 77 percent more on social networks this year at £115 million, and that will hit £285 million, eMarketer says. But that’s just 3.4 percent of the…
Posted By Robert Andrews - Thu 05 Jun 2008 12:19 AM PST
Marketing and comms group Aegis’ digital agency Isobar is buying Russia’s 76-employee AdWatch, which does online ad buying, planning and digital PR for clients like Microsoft (NSDQ: MSFT) and Canon.…
Posted By Dianne See Morrison - Tue 03 Jun 2008 02:05 PM PST
SpiralFrog, the ad-funded free music and video download site, has signed a distribution deal with UK-based label EMI, giving it access to the content of two of the four major…
Posted By Rafat Ali - Sat 31 May 2008 03:18 PM PST
German internet company OnVista has sold off its online ad sales subsidiary Ad2Net to local venture capital firm Media Ventures GmbH, for about Euro 1.6 million, plus a “media volume…
Posted By Robert Andrews - Wed 28 May 2008 05:41 AM PST
-- BSkyB: BSkyB (NYSE: BSY) is adding Times Media digital commercial director Giles Ivey, who joined the newspaper group in October, to head portal sales, with existing director Paul Wright…
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About
paidContent:UK covers the business of digital media for the U.K. and European markets.
Robert Andrews
U.K. Editor
Staci D. Kramer
Co-Editor
Dianne See Morrison
Contributing Writer
Ingrid Lunden
U.K. Contributor
Rafat Ali
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