In the excitement surrounding the slew of mobile advertising announcements from companies such as Nokia and 3 in the U.K., this news got lost in the shuffle. New Media Age…

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O2 is conducting a trial of DVB-H mobile broadcast TV in the greater Dublin area—it will have 350 participants and run until the end of August. There are 13 TV…

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Vodafone Netherlands has a new twist on ad-funded schemes. Rather than copy other companies that target youth with free games and ringtones, Vodafone’s campaign aggressively is going after the enterprise…

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Telefonica-owned O2 in the U.K. has extended its LookAtMe! user-gen video download service to include audio content such as original songs, tracks and video clips of the artist or band.…

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Despite an aggressive GBP2.5 (US$4.9) million ad campaign, fronted by former Baywatch star Pamela Anderson, Virgin Mobile, the first to market in the U.K. with a broadcast TV service to…

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The Register reports O2 in the U.K. has signed exclusive content deals in the run up to the stage show of Tolkien’s Lord of the Rings, set to debut this…

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Napster is gearing up to launch on Telefonica’s O2 mobile network in Ireland later this month, according to this press release. The service – which features Napster’s catalog of over…

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Chocolate maker Cadbury’s has launched a mobile advertising campaign with a banner of O2’s i-mode homepage. The ad banner “gives people the chance to win a cash prize of €10,000.…

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MySpace, which has mobile deals with Helio and Cingular in U.S., is now talking to operators in UK, including O2, reports Times UK. Rival Bebo, which is among the biggest…

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A mobile video show dubbed Ashes Down Under is being developed for the English Ashes tour of Australia this year (a long-standing tradition in the sport of cricket). The show…

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Silicon Republic: O2 has announced it will commence a trial of DVB-H technology in Ireland in December, with “the main Irish TV channels plus Sky available over this new medium”.…

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This was foreshadowed last week, but this article has some more details. Four operators (Orange, Vodafone, Telefonica and 3) will team up to trial the service in Bristol using idle…

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“Telefonica’s UK mobile operation, O2, introduced its own-branded Ice 3G handset Monday - Europe’s first device to use Qualcomm’s BREW-based uiOne interface.” O2 plans to add the interface to a…

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Australian company Jumbuck has signed up UK operator to its “suite of community services”, the flagship being Jumbuck Island, which is a 3D virtual world that acts as half massively…

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After a fair bit of talk Nokia-backed Visual Radio has launched in the UK. There’s two radio stations involved, Virgin Radio in London, and GWR FM in Bristol, with HP…

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This is great...O2 is rolling out a service in conjunction with Yospace which will allow subscribers to “submit video clips on any subject to an online gallery”. The videos can…

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UK operator O2 has attracted 250,000 i-mode subscribers in the seven months since its launch, which it claims is “the fastest growing i-mode service outside Japan”. To get the service…

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Here’s some good news for proponents of mobile TV...the O2 DVB-H trial has found that the 375 triallists spent an average fo four hours watching TV—an hour more than was…

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ITN Multimedia has launched a news service on the i-mode site of UK operator O2. The £1.50 per month includes unlimited text and video downloads, and will offer “home, world,…

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Still on O2, the UK operator is going in for a big image overhaul, with a new $18.5 million ad campaign, with initial campaign executions increasing its focus on mobile…

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UK mobile network operator O2 UK has appointed Tanya Field as the new head of content development. IField will be responsible for O2’s content strategy across all its various platforms,…

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(behind subscription wall, so I only know the one line intro) European operator O2 is set to become the first UK mobile operator to launch advertising across its mobile portal,…

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O2 has partnered with InfoSpace to launch an iPub channel on the carriers i-mode service, available “from £3”. It has pub-themed games such as Pub Pool, Pub Fruity and Pub…

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O2 is offering visual radio services to listeners of Virgin Radio (which is no longer part of Branson’s group) for the usual data rates of £3.00 (about $5.22) per Mb.…

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Can you say “cheap political points”?  British MPs are raising their voices over plans by a couple of telcos to sell mobile content that may be attractive to kids...Orange is…

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