paidContent:UK - Covering UK\'s Digital Media Economy
Publicis
Posted By Robert Andrews - Wed 12 Sep 2007 08:52 AM PST
Like WPP, advertising group Publicis Groupe (NYSE:PUB) continues to snap up digital agencies to bolster its online activity, this time buying Paris-based interactive house Wcube for an undisclosed sum. Wcube…
Posted By Robert Andrews - Thu 06 Sep 2007 12:23 AM PST
French advertising services group Publicis is continuing its digital acquisitions, buying Paris-based Phonevalley, a mobile marketing and communications agency, for an undisclosed sum. Seven-year-old Phonevalley, with over 60 staff, organises…
Posted By Rafat Ali - Thu 14 Jun 2007 05:01 PM PST
Digitas, now owned by Publicis, took another step in its global expansion plan, and is buying out French Web agency Business Interactif for about $182 million. The pending acquisition will…
Posted By Robert Andrews - Thu 03 May 2007 09:42 AM PST
In December, Paris-based advertising group Publicis Groupe [NYSE: PUB], the world’s fourth largest ad agency, acquired online ad network Digitas for $1.3 billion. Today it explained how the purchase would…
Posted By David Kaplan - Mon 22 Jan 2007 06:47 AM PST
Publicis Groupe, the Paris-based ad agency holding company, plans to launch its own web portals and develop its agencies’ online content capabilities, the FT reports. As it prepares to complete…
Posted By Rafat Ali - Fri 17 Jan 2003 09:02 AM PST
Publicis Unit Verbe Buys Ubiqus Content: French communications company Publicis Groupe SA unit Verbe Friday said it has purchased online content company Ubiqus Content. Besides other things, Ubiqus was/is a…
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paidContent:UK covers the business of digital media for the U.K. and European markets.
Robert Andrews
U.K. Editor
Staci D. Kramer
Co-Editor
Dianne See Morrison
Contributing Writer
Ingrid Lunden
U.K. Contributor
Rafat Ali
Publisher
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The economics of social media continue to heat up, with ever more buzz created in new and growing market categories. This report examines the categories, number and size of investment and acquisitions into social media and the resulting value created from 2007 through 2008. Order your report today to analyze deals made by Yahoo, Disney, Google, AOL, CBS, Hearst, Microsoft and many more.
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