Channel - Time Warner | paidContent:UK

eBay UK Does Behavioural Ad Targeting With AOL’s Tacoda - 0 Comments
Posted By Robert Andrews - Wed 16 Jul 2008 05:14 AM PST

eBay (NSDQ: EBAY) is switching on its AdChoice system in the UK - a behavioural targeter that uses buyers’ and sellers’ profile data to better target display adverts. eBay unveiled…

AOL’s Platform-A Bags Turner Ad Business, Ramp-Up Begins - 0 Comments
Posted By Robert Andrews - Tue 08 Jul 2008 01:33 AM PST

AOL’s (NYSE: TWX) Platform-A ad network has won display ad business from Turner Media Innovations (TMi) - its first significant European deal since landing The Spectator magazine’s website in February.…

AOL UK Eliminates MD Role, Steckler Moves To Platform-A UK - 0 Comments
Posted By David Kaplan - Mon 30 Jun 2008 07:40 AM PST

Less than a month after naming Brendan Condon international head for its Platform-A (NYSE: TWX) network of ad firms, AOL is continuing its European integration with a radical reshuffle that…

Publicis Forms ‘Open Source’ Ad Network; Partners With AOL, Google, Yahoo, Microsoft - 0 Comments
Posted By David Kaplan - Wed 25 Jun 2008 05:34 AM PST

Paris-based ad holding company Publicis Groupe has formed an ad network relying on all four of the major ad serving systems run by Microsoft (NSDQ: MSFT), Google/DoubleClick, Yahoo (NSDQ: YHOO)…

IPC Buys Sports Minigames Portal Mousebreaker To Attract Males - 0 Comments
Posted By Robert Andrews - Tue 24 Jun 2008 01:52 AM PST

IPC Media is buying Mousebreaker, a Miniclip-style casual minigames website aimed at men, for a “seven-figure” sum - it’s first web-only play in the male market, MediaWeek reports. The site…

Time Warner On Bebo: Asking Price Was ‘Bit Of A Stretch’ - 0 Comments
Posted By Joseph Weisenthal - Mon 09 Jun 2008 10:53 AM PST

Looks like Time Warner (NYSE: TWX) CEO Jeff Bewkes might be answering questions about the Bebo deal for awhile. He’s already admitted that AOL might have overpaid for the $850…

Interview: Brendan Condon, International Head, AOL’s Platform-A: Coming To Europe - 0 Comments
Posted By Robert Andrews - Fri 06 Jun 2008 08:24 AM PST

AOL (NYSE: TWX) aims to complete the global integration of its Platform-A ad network components by end of 2009, following today’s announcement it is taking the consortium to Europe. And…

AOL’s Platform-A Lands In Europe - 0 Comments
Posted By David Kaplan - Fri 06 Jun 2008 05:21 AM PST

Having recently completed its purchase of UK social net Bebo, AOL (NYSE: TWX) is finally ready to bring Platform-A, its collection of ad units, to Europe. Time Warner vet Brendan…

AOL Bringing Men’s, Music Blog Brands To UK - 0 Comments
Posted By Robert Andrews - Wed 28 May 2008 12:07 AM PST

No surprise here, but AOL (NYSE: TWX) is to export its new vertical lifestyle content strategy to Europe, with recently-debuted men’s blog Aylsum and music blog Spinner planned to launch…

Industry Moves: Chad Wollen Joins ITV As Marketing Strategy Head; 3 Loses Marketing Chief - 0 Comments
Posted By Dianne See Morrison - Wed 14 May 2008 02:47 AM PST

— AOL (NYSE: TWX) Europe’s Chad Wollen is quitting the internet company for ITV (LSE: ITV), where he becomes director of marketing strategy, where he will develop the marketing and…

AOL Radio Launches - Last.fm By Another Name - 0 Comments
Posted By Robert Andrews - Wed 07 May 2008 11:26 AM PST

AOL (NYSE: TWX) has started replicating its recently launched Last.fm-powered AOL Radio in its European markets, starting with France, Germany and the UK. Despite living at radio.aol.co.uk, the site is…

@ EconSM: Interview: Ron Grant, President, AOL: Bebo Will Return Us To Our Roots - 0 Comments
Posted By Robert Andrews - Tue 29 Apr 2008 05:47 PM PST

AOL president Ron Grant, appearing on our EconSM panel, suggested new acquisition Bebo would be used to thread social features throughout AOL’s new-look websites. In a later chat with my…

@EconSM: AOL & Bebo; ‘The Final Leg Of The Stool’ - 0 Comments
Posted By Joseph Weisenthal - Tue 29 Apr 2008 04:45 PM PST

AOL’s (NYSE: TWX) $850 million purchase of Bebo back in March was one of the big social media deals of the year. In a Q&A with ContentNext co-editor Staci Kramer…

Gamer SCI Raises £60 million From Warner Bros., Property Investor Tchenguiz - 0 Comments
Posted By Joseph Weisenthal - Fri 25 Apr 2008 09:25 AM PST

Turns out that earlier reports of London-traded game developer SCi selling a major chunk to NBCU were false: Instead, the company has announced a £60 million ($119 million) raise from…

Bebo’s Birch Tight-Lipped On AOL Deal; Talks Around Numbers - 0 Comments
Posted By Robert Andrews - Tue 22 Apr 2008 02:57 AM PST

Though he no doubt took a healthy slice of that $850 million, Bebo’s English co-founder Michael Birch went to ground when AOL (NYSE: TWX) bought the site in March -…

Industry Moves: AOL Europe Picks Lister As SVP Operations - 0 Comments
Posted By Robert Andrews - Wed 26 Mar 2008 06:38 AM PST

AOL (NYSE: TWX) is installing AOL Canada GM and SVP Jonathan Lister as VP operations of AOL Europe. Mad.co.uk: “Lister will be based in London and oversee programming, search, marketing,…

Bebo Founders Will Make About $600 Million - 0 Comments
Posted By Rafat Ali - Sat 15 Mar 2008 08:14 PM PST

Bebo founders and husband-wife team Michael and Xochi Birch will make about $600 million in the sale of the social networking site to AOL (NYSE: TWX) for $850 million. The…

Interview: Joanna Shields, President, Bebo: AOL Was First Suitor; ‘Attractive Bids’; Staffing Up - 0 Comments
Posted By Robert Andrews - Thu 13 Mar 2008 12:21 PM PST

After a late night finalizing the announcement of today’s $850 million acquisition and a hectic morning, Bebo’s affable president Joanna Shields spent some time with Staci and I on a…

Updated: Bebo’s Revenue Numbers: Not So Big; AOL Paid 160 Times EBITDA: Report - 1 Comment
Posted By Rafat Ali - Thu 13 Mar 2008 09:28 AM PST

So we reported on the return the investors got, but not on Bebo’s actual revenue numbers. Kara Swisher digs in and reports on some of the real revenue numbers: Bebo’s…

AOL-Bebo: Reaction From Analysts - 1 Comment
Posted By Joseph Weisenthal - Thu 13 Mar 2008 06:46 AM PST

—Spencer Wang, Bear Stearns: Cash flow at Bebo is likely to be pretty light, so the buy will cause some dilution at AOL (NYSE: TWX), although it will not have…

Bebo’s History In Links - 1 Comment
Posted By Joseph Weisenthal - Thu 13 Mar 2008 06:34 AM PST

For more information on Bebo, check out our archives: -- AOL Buying Bebo For $850 Million -- Rumourbusting: Bebo/Murdoch, Free Indie, WAYN/AOL -- Bebo Opens Platform To All Comers; Widget…

AOL Buying Bebo For £417 Million - 0 Comments
Posted By Robert Andrews - Thu 13 Mar 2008 05:06 AM PST

In a major and rather unexpected deal, AOL (NYSE: TWX) is buying social net Bebo for $850 million (£417 million) in cash. Rumors had swirled around Bebo of either an…

AOL To Supply Ads For The Spectator, The Business Online Mags - 0 Comments
Posted By Robert Andrews - Fri 08 Feb 2008 08:38 AM PST

AOL (NYSE: TWX) is steadily winning more content and advertising kudos after jettisoning its European ISP businesses, this time agreeing on a deal to sell ads for The Spectator and…

AOL Acquires Affiliate Marketing Network Buy.at; Slight Shift In Ad Acquisitions - 0 Comments
Posted By Joseph Weisenthal - Tue 05 Feb 2008 08:48 AM PST

Regardless of what Time Warner (NYSE: TWX) has planned for it down the road, AOL continues to make acquisitions… the latest is UK-based affiliate marketing network Buy.at. The acquisition will…

Industry Moves: AOL Tech VP, Mirror Partnerships - 0 Comments
Posted By Robert Andrews - Wed 30 Jan 2008 09:12 AM PST

- AOL: AOL (NYSE: TWX) Europe is promoting head of software and product engineering Paul Cutter to VP technology, leading engineering, infrastructure and development teams based in Bangalore, India, The…