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3 UK And Yahoo Strike Mobile Ad Deal

By Dianne See Morrison - Wed 02 Jul 2008 06:52 AM PST

It’s best days may be behind it in online search, but Yahoo (NSDQ: YHOO) is proving it’s still a contender in mobile. The search engine and portal struck an ad deal today with mobile carrier 3 UK, in which it will sell the carrier’s banners and sponsored links inventory on the 3 UK portal, Planet 3. Previously, 3 handled their inventory in-house. Portal Advertising head Neil Andrews said that they chose Yahoo for its wide experience. In February, T-Mobile chose Yahoo for a similar deal, dumping its previous partner Google (NSDQ: GOOG). Yahoo’s partnership with Three means that it now has access to three of the UK’s 5 mobile operators. Vodafone (NYSE: VOD) has used Yahoo for several years now.

Posted in: Advertising, Companies, Mobile



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paidContent:UK covers the business of digital media for the U.K. and European markets.

Robert Andrews
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Staci D. Kramer
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Dianne See Morrison
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