Aegis Adds To Isobar’s International Holdings With Acquisition Of Germany’s Rmsarcar
By David Kaplan - Tue 13 May 2008 09:34 AM PST
Aegis Group has bought German online marketing consultancy rmsarcar.com, its second international digital acquisition in two weeks. Financial terms of the UK media buying firm’s purchase of rmsarcar were not disclosed, though it did say the four-year-old German company had gross assets of €5 million. Last week, Aegis bought Brazilian marketing shop Age, which will be folded into its search marketing unit Isobar.
When the deal closes, rmsarcar will be integrated with Isobar-owned network of iProspect search shop and will be re-branded as iProspect Germany. The addition of iProspect Germany will take the Isobar search marketing network to a total of 69 offices in 38 countries with some 600 search marketing specialists worldwide. Aegis cited a forecast saying that search engine marketing will account for half of the German online ad market in 2009, as part of the impetus for buying rmsarcar. Release
Posted in: Advertising, Marketing, Countries, Europe, Germany, Money, M&A
Tags: rmsarcar.com, aegis group,
