paidContent:UK - Covering UK\'s Digital Media Economy

Current Story

BBC Worldwide Likely To Shut Audience Interaction Unit Audiocall

By Robert Andrews - Fri 04 Jul 2008 02:51 AM PST

BBC Worldwide CEO John Smith has proposed closing its Audiocall division that facilitates interactive audience participation for TV shows and other media brands, after it became mired in last year’s premium-rate phone-ins scandal. Audiocall accidentally pocketed £106,000 in pay-TV votes that was destined to go to charity. “Following the recent BBC Trust report on the findings from a PwC review of Audiocall, BBC Worldwide has undertaken a strategic review of the future of the business and, having considered all the options, is now proposing to close it down,” a spokesperson told Guardian.co.uk. Audiocall handles web and TV red-button contributions, plus reader feedback for BBC Magazines, as well as TV votes.

Posted in: Companies, BBC, BBC Worldwide

Tags: audiocall,


Our new Econoclast 10 lists the top ten most influential and innovative online celebrities.

Related Research from Alacrastore.com
0 Responses:
  • There are currently no comments for this article.

    Why don't you make one?

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

paidContent:UK covers the business of digital media for the U.K. and European markets.

Robert Andrews
U.K. Editor

Staci D. Kramer
Co-Editor

Dianne See Morrison
Contributing Writer

Ingrid Lunden
U.K. Contributor

Rafat Ali
Publisher

Online Ad Deals Report

Social Media Report

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters