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Broadband Content Bits: Virgin Ad Merger, BBC Redesign

By Robert Andrews - Tue 27 Nov 2007 06:18 AM PST

- Virgin Media: The TV/broadband/telco provider is merging its online and interactive TV ad sales units - with 12 and 86 people respectively - to serve agency demand for multi-platform campaigns, Media Week says. It means Virgin will sell ads across its website and TV platform together.

- BBC 2.0: Is this the new BBC homepage? The corporation is planning to overhaul its main BBC.co.uk presence, as part of the so-called “BBC 2.0” plan first mooted in a speech back in March 2006 to reintroduce personalisation, add peer recommendation and enhanced meta data. The picture behind the link was smuggled out of BarCampLondon 3 at Google (NSDQ: GOOG) HQ over the weekend - whilst it includes the customisation option, there are as yet few major departures and the design is exceedingly retro.

Posted in: Advertising, Companies, BBC, Virgin Media, Media, TV, Cable



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paidContent:UK covers the business of digital media for the U.K. and European markets.

Robert Andrews
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Staci D. Kramer
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