Glam Media Uber Alles: Expanding Into Germany, Buying Munich’s Codex Media
By David Kaplan - Thu 17 Jul 2008 05:30 AM PST
Glam Media is opening a German site with help from its backer Burda Cross Media. Glam is also getting some extra assistance from its latest acquisition, Munich-based digital marketing firm Codex Media, the company announced. Terms were not disclosed. The move is part of a wider European expansion Glam has been pursuing lately, including last month’s acquisition of London-based online ad sales rep firm firm Monetise.
Codex founder Katja Dalhöfer will serve as director of sales for the new Glam Media GmbH. Ralf Hirt, VP of International for Glam Media and formerly a senior executive at DoubleClick, will serve as managing director of the new German unit. Codex is kind of similar to Monetise and is a fairly small company with only four employees. It;s not technically considered a women’s ad network, since its traffic isn’t assigned to it that way, but Glam felt that its reach in the German lifestyle and entertainment area was enough to be interesting. The expansion also comes a few months after Glam’s $84.6 million in funding back in February, which included $64.6 million in fourth round venture funding and $20 million in revenue-based debt financing.
Posted in: Advertising, Countries, Europe, Germany, Entertainment, Female Content, Money, M&A
Tags: codex media, burda cross media, glam media,
