Google Makes Offer To Europe To Win DoubleClick Clearance
By Robert Andrews - Mon 22 Oct 2007 04:38 AM PST
The European Commission today extended the headline for its inquiry in to Google’s (NSDQ: GOOG) proposed acquisition of the DoubleClick ad network from October 26 to November 13. That’s “so proposed remedies to possible competition problems could be tested”, a spokesperson told Reuters. AP: “The regulator would not specify what remedies were offered ... But these usually include divestments, or access by competitors to services, in order to allay any negative effects the merger might have on competition.” The $3.1 billion (£1.51 billion) GoogleClick deal is also being perused by the US’ Federal Trade Commission and has prompted privacy concerns, too, but Europe’s competition commissioner last week said only the antitrust potential would be looked over at this stage.
Posted in: Advertising, Companies, Google, Legal, Regulatory, EC
