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Industry Moves: Johnston Press Digital Manager Bradshaw Retiring

By Robert Andrews - Mon 23 Jun 2008 04:51 AM PST

You’re reading it here first... Johnston Press digital publishing manager John Bradshaw will retire on Friday after 12 years with the regional news group. Former AOL (NYSE: TWX) UK strategy VP Lori Cunningham came in above Bradshaw as digital director in March, replacing Alex Green, with a brief to “take the digital strategy forward but not to turn it on its head”, as CEO Tim Bowdler told me at the time. That strategy so far has shied away from acquisitions but has concentrated on Johnston’s core local news focus.

Bradshaw established Johnston’s online operations in 1996, starting some of the UK’s first local news sites. The online portfolio is now up to around 323 local sites and digital revenue grew 34 percent to £15.1 million in 2007. Last year the publisher introduced a degree of integration in its many newsrooms. Bradshaw launched a number of free newspapers way back in the 1970s before selling them to Emap (LSE: EMA), where he set up that division’s digital ops before its papers were bought out by Johnston three years later.

Johnson, however, is lumbered with over £700 million in debt and was last month forced to sell a 20 percent stake to Malaysian investor Uhasa Tegas for £212.3 million to help it out.

Posted in: Companies, Johnston Press, Industry Moves

Tags: john bradshaw,


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1 Response:
  • From Jay Pee Thu 26 Jun 2008 03:22 PM

    Worth noting that they tried to sideline him a couple of years ago when Alex Green was brought in. As it turned out Alex was also pretty useless and was himself quietly disposed of from the company less than a year after starting (something that’s not widely known and was never reported).

    The complete lack of either strategy or success from the Digital Publishing Division has largely been covered up by massaged traffic figures and creaming off classified revenue from offline. Perhaps most telling though is that John and his team were so bad that following the acquisition of The Scotsman the entire scotsman.com team (around 17 staff) made for the hills and resigned of their own volition. Scotsman.com, which was rumoured to account for about £30 million of the Scotsman publications purchase price has since been destroyed to bring it in line with all the other JP sites (notice the suspicious lack of recent ABCe Audits...).

    Given the large scale of the company, Johnston’s Digital operation has always massively underperformed. I’ve always been surprised that this has never really been picked up on with media coverage. Given the recent problems the company has been having it might be worth someone’s time to dig a little deeper into there digital business (or lack of). Especially with regards to getting an ABCe traffic figure from them that matches the figures they were quoting in the annual reports…

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