iPhone Hits Europe: Hundreds Queue, 10 Percent Want It, Fewer Will Get It
By James Quintana Pearce - Fri 09 Nov 2007 05:41 AM PST
Today’s the day the iPhone hits Europe. Analysts have slammed the phone, saying the “toy” might be okay for the US but isn’t as good as other phones already available in Europe.
At midnight the Deutsche Telekom (NYSE: DT) shop in Cologne had the iPhone available for hardy souls who braved the winter chill, and a few hundred people lined up to be cheered by sales staff when they got inside. In the UK, M:Metrics has released a survey showing that 10 percent of UK mobile subscribers say they have a “high interest” in buying an iPhone according to Forbes, along with some reasons why they may not be eager. The Inquirer is a bit more colloquial in analyzing the survey: “Extrapolating the results of its research, bean juggler M:metrics concludes that most punters have been lying through their teeth. They won’t actually go for it...M:metrics’ Paul Goode pointed out that 50 per cent of those saying they’d go for the iPhone hadn’t paid a single penny for their current phone. Plus 50 per cent of those expressing an interest in the iPhone were on prepay.”
Quite a lot of that 10 percent probably won’t get an iPhone—a lot of people over-estimate the interest they have in things, more more precisely how likely it is that the interest will result in action—but Apple (NSDQ: AAPL) doesn’t need to capture 10 percent of the market. This is not a bulk play.
Posted in: Companies, Apple, O2, T-Mobile, Countries, Europe, Germany, Mobile
