Lagardere Active Buys French Online Ad Firm ID Regie
By Rafat Ali - Tue 28 Aug 2007 10:19 AM PST
The digital media unit of French media giant Lagardere has bought French online advertising company ID Regie for an undisclosed sum, in a bid to strengthen the position of its Lagardere Publicite unit in the internet market. The firm sells ad space for over 30 French websites including Price Minister, Alapage, LDLC and Top Achat, and in 2006 doubled its gross operating profit to 1.1 million Euro, reports AFX.
Posted in: Advertising, Countries, Europe, France
