LeGuide Price Comparison Site Buys DooYoo For UGC Reviews
By Robert Andrews - Thu 05 Jun 2008 06:35 AM PST
French price comparison site LeGuide.com is buying roduct reviews destination DooYoo. The Berlin-based site also has price comparison (and includes Google (NSDQ: GOOG) ads), but it’s the reviews content that will give LeGuide more clout.
It also means a stronger presence in the UK, Germany, Spain and Italy, where DooYoo operates separate sites. LeGuide wants to be amongst the top three product review/comparison sites in Europe within two years.
