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Mobile Content Bits: CricInfo For iPhone; Male Media Use; 3 UK/Fun Text

By Robert Andrews - Wed 16 Apr 2008 06:10 AM PST

-- CricInfo Widget for iPhone: ESPN (NYSE: DIS) subsidiary cricket site CricInfo has launched a mobile widget for the iPhone. Cricinfo Mobicast, created by widget tech firm Plusmo, provides iPhone owners with easy access to the online site, which includes ball-by-ball commentary and updates, scorecard, match schedules, news, photos and podcasts from cricket experts. The service is free, though users must pay the data charges (release).

-- 36 Percent Of Young Male Europeans Access Mobile Media: Report: In Europe (France, Germany, Italy, Spain, UK) 36 percent of 18-34 year-old men with mobile phones access mobile media in February, making that a good way for advertisers to reach them according to M:Metrics. More on mocoNews.net”>More on mocoNews.net

-- 3UK/Fun Text: 3 UK is adding Fun Text - a cutesy picture messaging service - to its Planet 3 mobile web portal. Cambridge-based Fun Text - which routes basic graphics and videos from a “premium” catalogue over MMS, has had the portal carry its WAP-based service since December, but 3 UK is the first carrier to link to its new client app, which supports Nokia (NYSE: NOK) N95, N73, E65 and 6120 handsets. 

Posted in: Companies, Apple, Entertainment, Sport, Mobile, Research & Metrics

Tags: fun text, 3, cricinfo,

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paidContent:UK covers the business of digital media for the U.K. and European markets.

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