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More Music Fans Stick With Shady P2P Than Legit

By Robert Andrews - Wed 14 May 2008 03:05 PM PST

More bad mojo for the music industry, courtesy of this Speakerbox study conducted by The Leading Question and MusicAlly. The percentage of music fans regularly buying downloadable tracks has actually gone down from 16 percent in 2006 to 2007 last year, it says. That’s despite the rapid growth of digital sales per se.

They pay for an average 3.32 track downloads per month, but an average 51 percent of listeners’ digital music libraries still comes from their own CD collection.

No question which is the stickier - while the same proportion of music listeners has tried buying online music as has used illegal P2P channels, more people stick with P2P - 22 percent carry on that way versus just 14 percent of legit customers.

Caveat - it’s not the most scientific study, based on 800 face-to-face interviews. MusicAlly urged labels to put their repertoire in to free online services.

Posted in: Entertainment, Music, Research & Metrics



Related Research from Alacrastore.com
1 Response:
  • From Steve Purdham Fri 16 May 2008 03:35 AM

    This research as you say, isn’t scientific, but it’s still revealing. I believe that what this sort of trend shows, is that people are continuing experimenting after years of not been serviced by the music world. At the end of the da people want the music they want in a form they want it to play on the device they have and the industry ma that to difficult effectively pushing most consumers toteh P2P world. However I think at long last the industry is getting the message and I beleive we will cntinue to see new models emerging which give choice to teh consumer but provide revenue streams for the artist.

    However, I hope and believe that their wish to support the artists they love – and see new, emerging artists rewarded, will bring them back to models like ours at We7 which pay out to artists, whilst delivering free music to consumers
    Steve Purdham – CEO – http://www.we7.com

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paidContent:UK covers the business of digital media for the U.K. and European markets.

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