Reuters To Sell Guardian’s Online Inventory in U.S.
By Amanda Natividad - Mon 11 Feb 2008 01:00 AM PST
Guardian, which has a big chunk of its website traffic coming from U.S. but has always had a hard time building out a sales infrastructure here and monitizing it, has done the inevitable: outsourced it. Reuters (NSDQ: RTRSY), its UK brethren, will now sell all online advertising that targets the UK newspaper’s US audience. Prior to this, Guardian was using low CPM network ads from ValueClick.
Under the agreement, Guardian.co.uk will be sold with Reuters.com and recently launched Reuters Affiliate Network (RAN), a collection of “editorially independent” news sites and blogs that Reuters is now syndicating and repping. RAN launched in December last year, and now has about 12 blogs in its network.
Currently, the Guardian site receives over 18 million monthly uniques, 5 million of whom are US-based, it said. In October last year, Guardian also launched GuardianAmerica.com, its attempt to break in to the US market using a brand of journalism that has already proved a success in the States...this ad deal will also include repping this website (the U.S. audience coming to the GuardianAmerica site).
Disclaimer: We have a content syndication deal with Reuters for its online deals channel.
Posted in: Advertising, Companies, Guardian Media Group, Reuters
