Telegraph.co.uk Launching Seven New Video Shows
By Robert Andrews - Mon 14 Jan 2008 02:18 AM PST
Telegraph.co.uk is investing in online video in a big way, launching seven new online “TV” shows, The Guardian reports…
- Right On (Thursdays): politics talk show, during parliament, featuring Ann Widdecombe and Telegraph assistant editor Andrew Pierce. Includes a Smith And Jones-style skit between Tory blogger Iain Dale and columnist Simon Heffer. Sounds unashamedly right-of-centre.
- 10 Minutes To Table (Wednesdays): A “real time food programme” hosted by Loyd Grossman and Telegraph foodie Xanthe Clay. This is exactly the same concept as Gordon Ramsay’s Cookalong Live Channel 4 show, airing January 18 - but more people are likely to lug their laptop to the kitchen than their TV.
- The Culture Minute (Daily): Arts editor Sarah Crompton reviews the latest creative endeavours, with an omnibus on Saturdays.
- The Gadget Inspectors: Don’t bet against it being about technology.
- Your Money: Personal finance.
- Their Hands: ?
- The Wheel Deal: Cars?
- Real Trips: Travel.
This is the next phase in Telegraph Media Group’s multimedia strategy, though it’s not strictly multi-platform. In fact, it’s cut its PM PDF download and daily news podcast to get here. Telegraph.co.uk already runs a video news section. This growing array of new programming could do with off-site carriage to win wider-still audiences.
