Time Warner Centralises Ad Buying For Major Clients In UK
By Ingrid Lunden - Tue 09 Oct 2007 05:33 AM PST
Time Warner today announced the launch of a new UK Advertising Council, aimed at major advertisers and designed to cross-sell into different Time Warner media outlets in the UK market. These include online properties from AOL (NYSE: TWX), magazines from IPC and television broadcast channels from Turner, as well as video-, mobile- and music-related ad inventory. The service will also offer research to its clients and claims it will be “idea rather than inventory-led.” Would-be advertisers can of course continue buying into individual media outlets, too.
The media conglomerate has been offering a single contact, multi-platform option for ad sales in the U.S. for the last three years. Asked why it has taken so long to launch a comparable operation here in the UK, a spokesperson has told PC:UK that the company believes the climate is now right for cross-company collaborations. The move to centralize buying comes at the same time that AOL is also trying to perform two other big integration tasks: the first involves its digital advertising assets, a strategy otherwise known as Platform A; and the other involves centralising its pan-European portal operations into a single office in London.
Key members of the UK ad council will be Michael Steckler, managing director, AOL UK; Caroline McDevitt, managing director, IPC Advertising; and Simon Cox, vice president, Turner Media Innovations, who will be supported by other sales team members from the different divisions. release
Separately, IPC announced more changes in its advertising teams, this time in the classified division: Steve Mitchell, head of sales, adds equestrian and shooting portfolios to his current coverage of the luxury portfolio; and Romano Sidoli will lead the Southbank and Connect /TX portfolio.
Posted in: Advertising, Companies, Time Warner, AOL, IPC, Industry Moves, Media
