Will Kangaroo Jump To SeeSaw? Highfield’s Switch Imminent
By Robert Andrews - Tue 13 May 2008 05:57 AM PST
The ITV/C4/BBC Worldwide VoD JV codenamed Project Kangaroo is inching closer to fruition. MediaWeek reckons the consortium will name the service SeeSaw - a title that would aptly reflect both live and catch-up viewing features. SeeSaw.com has also been sitting unused, other than for domain parking, for several years. MediaGuardian doesn’t reference that story but debunks it, claiming SeeSaw is “far from certain”, with more consumer testing expected. It also says outgoing BBC future media and technology director Ashley Highfield has set a July 1 date for becoming Kangaroo CEO. We should see things bouncing along more quickly after that. Also due - the outcome of the Office of Fair Trading inquiry sparked by Kangaroo’s self-referral to the watchdog, and BBC Trust clearance for the project.
Posted in: Companies, BBC, BBC Worldwide, Kangaroo, Media, TV, VOD
Tags: project kangaroo, ashley highfield, seesaw,
