paidContent:UK - Covering UK\'s Digital Media Economy

Current Story

WPP’s Wunderman Takes Majority Stake In Russian Digital Shop Alite

By David Kaplan - Thu 31 Jul 2008 12:45 PM PST

WPP Group continues its steady pace of digital purchases in growing markets today by taking a majority stake in Russian interactive agency Alite Ltd. The company trades as Actis and will be folded into WPP’s Wunderman network. The 11-year-old Moscow-based shop employs around 120 staffers. Actis provides strategy, design, development and content management for clients in Russia and the countries of the former Soviet Union. It’s got a familiar sounding client roster, which includes companies like Canon, Microsoft (NSDQ: MSFT) and MTV. WPP says Actis’ revenues last year were RUR 124 million (£2.6 million) with gross assets of RUR 51 million (£1 million). The purchase comes a week after Google (NSDQ: GOOG) made a Russian acquisition of its own, the contextual advertising company ZAO Begun from internet portal Rambler. Release

Posted in: Advertising, Marketing, Companies, WPP, Countries, Russia, Money, M&A

Tags: alite,


 

Related Research from Alacrastore.com
1 Response:
  • From christian Thu 31 Jul 2008 02:45 PM

    this is a smart move by WPP.  the russian & eastern european market is booming.

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

paidContent:UK covers the business of digital media for the U.K. and European markets.

Robert Andrews
U.K. Editor

Staci D. Kramer
Co-Editor

Patrick Smith
Correspondent

Dianne See Morrison
Contributing Writer

Rafat Ali
Publisher

FOBM Conference - Oct 28 | Edison Ballroom | NYC

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters