WPP’s Wunderman Takes Majority Stake In French Mobile Marketer Kassius
By David Kaplan - Tue 01 Jul 2008 08:03 AM PST
WPP Group’s Wunderman, which has been reforming itself into a digital shop over the past year, has taken an unspecified, majority stake in Kassius, a Paris-based ad shop, games manufacturer and i-mode services distributor focused on mobile. The eight-year-old independent has roughly 40 large corporate clients and claimed €5.3 million ($8.4 million) with gross assets of €2.8 million ($4.4 million), as of the end of last September. WPP CEO Sir Martin Sorrell has often stressed his bullishness on mobile advertising, especially in Europe and Asia. The investment in Kassius, which offers services related to design and production, in addition to strategic planning, is designed help WPP in its mobile efforts. Release
Posted in: Advertising, Marketing, Companies, WPP, Countries, Europe, France, Mobile, Money, M&A
