Ann Summers (a high street store that sexual toys and things) has launched a WAP site featuring a downloadable voucher offering £5 off a £30 purchase, in the form of a barcode scanned at the till. Ann Summers, which has 122 shops across the UK and a turnover of £110 million, will be promoting the site in-store..."Phase two of the site will introducing m-commerce”. I’m not sure how popular that will be, since m-commerce is typically suited for small purchases, but it’s a start.
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