BBC Worldwide has firmed up some plans for its controversial ad-supported international website, BBC.com: it will launch in Q1 next year, with text ads, not banners. The commercial arm of BBC will also be looking into how it can maximise revenues from a download service that would allow its audiences to download classic TV programmes, which could push its annual revenue above £100 million annually.
Guardian: The ads would be “low key” and limited to “still ads” that appear in the middle of online articles. There were no plans for pop-up or banner ads.  The BBC.co.uk site attracts about 1 billion page impressions a month from outside Britain, of which about a third are from the US.
Related:
-- BBC Worldwide Sees Digital Media Profits Rise by $15 Million
-- BBC Delays Ads on International Online Version