BBC Worldwide To Shift Focus From Web Ads To Content Syndication
By Staci D. Kramer - Mon 09 May 2005 10:06 AM PST
BBC Worldwide, the money-making division of the Beeb, is trying to reduce its reliance on online ads as a revenue stream with a major push into content syndication over the coming year.
The strategy also looks set to see a rise in supplementary paid-for material on sites such as those for Radio Times and Top Gear. BBC Worldwide insists it won’t start charging for existing online content, but will introduce paid-for features, games and Web-to-mobile services.
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