Chocolate maker Cadbury’s has launched a mobile advertising campaign with a banner of O2’s i-mode homepage. The ad banner “gives people the chance to win a cash prize of €10,000. To be in with a chance of scooping the loot, users must click through to the Cadbury-branded micro-site which has been created specifically to fit a mobile phone screen and then enter their details”. The campaign was created by Ogilvy One and Return2Sender, which claims “this is the first mobile advertising campaign to run in this country”.
Meanwhile, Unilever has signed on Crisp Wireless to convert a web promotion to mobile. I can’t believe it’s not butter now has a content-rich WAP site which features Fabio in the I Can’t Believe It’s Not Butter ’Kitchen of Love’, which was originally developed for online audiences. It offers “Fabiograms, recipes, wallpapers, downloadable video and exclusive Fabio voicetones to user’s phones. Users are driven to the site by clickable banner ads running on Third Screen Media’s TSM Network”.