Financial Times Expands Mobile Service With Video & Audio
By Staci D. Kramer - Thu 19 May 2005 09:06 AM PST
[From sister site MocoNews.net] The Financial Times is expanding into the mobile market in preparation against loss of revenue from its print business and has plans to offer news in video and audio format rather than just text. The publisher is in talks with the UKs four main mobile operators to provide the news service, which is planned for launch in late May or early June.
Very interestingly, FT is also preparing to launch its first advertiser-funder java applications, which will be free to the end user. A news service is due to launch by late May or early June. The first sponsor is BT, which has agreed a three-month deal, and a second sponsor is close to signing up.
Posted in: Companies, Pearson, Financial Times, Countries, Mobile, News International




