[by Jemima Kiss] David Warga from Naked News is having trouble with women. If they are naked (or semi naked) that’s fine - people pay to see that. But when he launched a new service featuring naked men, more women watched the original show with naked women. Confused?
“Men want sports, women, games and gambling. What do women want? Frankly I have no idea...”
Female users also wouldn’t pay for the mobile content (be interesting to see how much time women actually spent on it) but gay men would - so the naked men show ended up being gay-orientated and that’s working well.
He defined four priorities for mobile content creators: on demand services, multi-platform portability, compelling and entertaining content and a simple pricing structure.
Mobile is “an advertiser’s dream - more person directed and more network controlled than the PC”. He suggested that content could be free if users agreed to something like receiving four pushed-out ad messages as well as the, erm, naked stuff. At the moment, all Naked News content is charged for. Sex and death always sells, doesn’t it?