FT.com is launching its first online ad campaign (in UK) in two years as it drives the business towards the 100,000 subscriber mark.

More than 100,000 GBP is being spent to promote the Financial Times’ online presence this autumn, publicising a range of new services. Ads will run across sites including Classic FM, The Economist, MSN and Lastminute.

The number of people paying 75GBP each for access to the site’s subscription features would hit the 100,000 mark some time next year. FT.com clocked up 76,000 subscribers in June this year.