How FT.com Kept Ad Sales
By Rafat Ali - Fri 20 Dec 2002 03:12 AM PST
How FT.com Kept Ad Sales Strong in 2002: ContentBiz does a case study on how FT.com ad sales kept up during 2002. “In the past, advertising accounted for as much as 90% of revenues, but by the end of the year, it’s expected to account for around 50%. Content syndication contributes just over 40%,
with the remaining 5-10% coming from subscription revenues.”
Posted in: Companies, Pearson, Financial Times, Countries, Media, Newspapers
