Dennis Interactive is putting the final touches to a global mobile strategy for Maxim magazine that will fully integrate the planned global network of websites with its mobile portal. The new strategy, to be launched in the New Year, will see a “mobile flash” pop up on tits its (Thanks Josh!) site to alert visitors when content can be accessed via their mobile phone. This will direct people either to Maxim’s direct-to-consumer portal or an operator portal, when a tactical marketing deal has been struck.