In Playboy’s Q1 earnings call last week, some more details on the digital media business, from the call transcript: “The new media digital platforms of international, online and wireless have become significant in size. Indeed, in Q4 last year their combined revenues equaled domestic TV and in this year’s first quarter, surpassed domestic TV by more than $4 million. These are far from ancillary businesses anymore.”
“There isn’t really any domestic mobile business at this point. We continue to do our best to lock deals up with the appropriate partners, but there is no adult really on the domestic side at the moment.
The deals and the revenue is coming from international right now, and it’s supported in that international group, and we do not break out the difference between international TV and mobile. All we can say is that it is a growing business. We also said when we talked in the Q4 conference call in February, that our largest partner overseas, Hutchinson, which has multiple territories, was experiencing a technical difficulty in Italy, which actually caused a depression in the growth in the Italian business for a two-quarter period, sort of the fourth quarter, first quarter, into the second quarter. So we should see the ramp up faster in the second part of the year.”