Helsinki’s Xtract, an agency that gathers social media impact data for advertisers, has closed a €7.5 million (£5.9 million) second round of funding to expand outside of Europe. The funds come from Creandum and ETF III, advised by Eqvitec Partners and InnovationsKapital. Xtract works with 50+ clients including Nokia (NYSE: NOK), T-Mobile, Vodafone (NYSE: VOD), Blyk and Flirtomatic to generate profiles visualising social interactions, behaviour and demographic information that can help refine ad campaigns. Release.