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UK’s Times Online Unveils First Ad Campaign

By Rafat Ali - Tue 02 Mar 2004 02:03 AM PST

The Times Online in UK is to launch its first brand marketing campaign online featuring the strapline ‘Where it’s @ Times Online’.

The campaign will run throughout January and February and will focus on three key areas of the Times website: travel, appointments and business.

The campaign supports a number of revamps carried out on the Times Online site last year, including the relaunch of its business channel to provide information by industry sector and broaden its appeal to the business audience

Posted in: Countries, Media, Newspapers, News International



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paidContent:UK covers the business of digital media for the U.K. and European markets.

Robert Andrews
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Staci D. Kramer
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