“The UK’s first live 3G sports service was announced this week following a deal between 3, At the Races and William Hill...Users need to dial a short code on their handset to view the live footage and then press ‘1’ to connect directly to the William Hill call centre to place a bet...The service has already been available via 3 for over a month and will shorting be available to Vodafone and Orange customers.”
There’s a lot of talk about sports, and it’s only a matter of time before the gambling service is extended to football matches and the like, if not in the UK then elsewhere.
Related stories:
--INTERVIEW: Two Way Bets Mobile Gaming To Burgeon In Asia
--Zone4Play Partner With Two Way TV Australia
--Gambling & Games To Drive Mobile Entertainment Growth